A frequent query during my career has been “I know how to use Analytics, I don’t need a report” or “I’ll get Analytics to email me the traffic data“. This initially seems like a good idea to reduce marketing budget […]
Over the last few years it has been safe to say that technology businesses have continued to thrive. Along with this there has been an increase in seminars and workshops related to the services they provide. Or should I say […]
Towards the end of 2014, I began recommending clients to update their website to be mobile responsive. Some companies did not follow up with this advice due to the costs involved and there being little evidence of the benefits. Those […]
This year marks 15 years since I started doing SEO as a profession. This is a testament to how much can be learnt in the industry, and the ongoing technical and marketing knowledge required. During my career, it has become […]
1) The information bubble of ignorance What you see in your Facebook home-feed is based on your actions from the past. If you have a tendency to read or “like” certain information, Facebook works towards showing you that type of […]