For a website to achieve it’s full potential, best practice in code, structure and usability need to be considered. Website optimisation is a lot more than making sure the right keywords are in your content and Meta data, though it’s a good start.
Site optimisation ensures that pages load quickly, are mobile-friendly, and that URLs are SEO friendly. Beyond this, there are now many modern, technical factors to be aware of, such as valid HTTPS and schema markup. A lack of any of these factors affect the user experience, and directly/indirectly affect how Google rates your website.
As websites become bigger and more complex, technical SEO is now more important than ever. A website with hundreds or thousands of pages and no optimisation can mean an average 10% loss in search visitation. Growing a website by publishing lots of content is great, but it is easy to ignore how to get the most from it by ensuring a good technical foundation.
As the needs of your users and the demands from your website grow, technical SEO isn’t a maybe any more. It is the basis to ensuring the longevity of your online marketing presence. Even paid advertising can be adversely affected, as slow page load times and display issues lead to higher bounce rates, using up more of your PPC budget.
To get started, feel free to get in contact and ask about having a site audit. An audit provides a great opportunity to create a task list and work towards managing an online strategy.
You may be aware that there are many free site audits available from those in the industry. But many of these are automated by software and only highlight the more obvious issues by analysing the code. A bespoke audit by a consultant will cover additional factors, such as how intuitive your site navigation is, and how effective your call-to-actions are.