For a website to achieve it’s full potential, best practice in code, structure and usability need to be considered. Website optimisation is a lot more than making sure the right keywords are in your content and Meta data, though it’s a good start.
Site optimisation ensures that pages load quickly, are mobile-friendly, and that URLs are SEO friendly. Beyond this, there are now many modern, technical factors to be aware of, such as valid HTTPS and schema markup. A lack of any of these factors affect the user experience, and directly/indirectly affect how Google rates your website.
As websites become bigger and more complex, technical SEO is now more important than ever. A website with hundreds of pages and no optimisation can mean an average 10% loss in search visitation. Growing a website by publishing lots of content is great, but it is easy to forget how to make the most of it by ensuring a good technical foundation.
Technical SEO isn’t a maybe any more, it is the foundation to ensure the longevity of your website and online marketing efforts. Even paid advertising can be adversely affected as slow page load times and display issues lead to higher bounce rates, using up more of your PPC budget.
To get started, feel free to get in contact and ask about having a site audit. An audit provides a great opportunity to create a task list, and work towards creating an online strategy.
You may be aware that there are many free site audits available, that can be done using software, but these only highlight the most obvious issues by analysing the code. A bespoke audit by a consultant will cover many additional factors, such as how intuitive your site navigation is, and how effective your call-to-actions are.