For a website to achieve it’s full potential, best practice in code, structure and usability need to be considered. Website optimisation is a lot more than making sure the right keywords are in your content and Meta data, though these areas are a good start.
More traditional website optimisation ensures that content and Meta data are optimised, and that URLs are SEO friendly. In recent years however, there are many more modern, technical factors to be aware of. Such as mobile-responsiveness, page speeds, valid HTTPS and schema markup. A lack of any of these factors affect the user experience, and can directly/indirectly affect how Google rates your website.
As websites become bigger and more complex, technical SEO is now more important than ever. A website with hundreds or thousands of pages and no optimisation can mean an average 10% loss in search visitation. Growing a website by publishing lots of content is great, but it is easy to ignore how to get the most from it by ensuring a good technical foundation.
As the needs of your users and the demands from your website grow, technical SEO isn’t a maybe any more. It is the basis to ensuring the longevity of your online presence. Even paid advertising can be adversely affected by a lack of technical SEO, as slow page load times and display issues lead to higher bounce rates, spending more of your PPC budget.
To get started, feel free to get in contact and ask about having a site audit. An audit provides a great opportunity to create a task list and work towards implementing a strategy.
You may be aware that there are many free site audits available in the SEO industry. Many of these are automated by software and only highlight the more obvious issues, by scanning the code of your website.
A bespoke audit by a consultant should take several hours, and cover a lot more factors. For example, design elements should be considered, such as how intuitive your site is to navigate. Alongside checking if your site has all the features necessary to remain competitive.